When is a lead, a lead? What should happen to one when you have it? How can you effectively categorise your leads? When is a lead sales-ready?
Lead management is all about the answers to these questions and more; it's about improving your lead management process to drive higher conversion by helping your sales resource close deals instead of chasing down unqualified prospects.
Our latest Modern Marketing Guide covers the biggest hurdles in implementing a lead management process, helping you drive tangible results immediately.